"The point is not that quality doesn't matter in the marketplace of ideas," said Fast. "It does matter. But it is critical to remember that the most prominent people in your organization are not always the ones producing the highest-quality work; they might just be better at selling themselves." And, perhaps more important, "leaders and change agents should try [to] introduce the ideas and elements they would like to be absorbed into culture in ways that make them serve as fodder for ongoing conversations," said Fast. "That could have a big impact on whether they quickly fade away or stick around for good."